How to Start a Blog for a Business

If you've started your own business, you can easily start your own business blog. It's important to have a blog for your business if you want to let your customers know about any deals or to let them know anything newsworthy about your business. Your business blog is your face to your public. Follow these steps to start a blog for a business.

Steps

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1. Get a domain name. You can choose to host your blog at a site like Blogger, but your URL will have "blogspot" in it, instead of just the name of your business. Consider buying your own domain so your customers will be able to easily find your website and blog.

2. Choose your blog software. You can use Blogger, Wordpress or Typepad. Each have their own benefits and drawbacks. Which blog software you use for your business blog is based on your own personal preference.

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   Design your blog. You can use a template that the blog software supplies or design your own. You will need some knowledge of HTML if you want to design your own blog. Figure out where you want to place links on your blog, as well as what you want the design of your masthead to look like.
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   Figure out your blog's purpose. Do you want to highlight deals at your business or allow customers to print coupons? Or do you want the blog to be more informative, about your goals and hopes for your business, for example?
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   Create content. Ideally, you would post something daily, or even several times daily, to keep people interested. If that's not possible, posting several times a week should suffice. Make a blogging schedule so you know exactly when you should be posting and what exactly you should be posting.
5. 6. Add pictures and videos. People will get bored quickly with your business blog if it is just big blocks of text. Add images and videos so there is something on each post that will catch the eye.
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      Use Search Engine Optimization (SEO). Utilize SEO so users searching specific keywords in Google or Yahoo will find your blog easily.
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      Include subscription options. Make sure you post the RSS image icon and link where your customers can see it so they can subscribe in their feed reader. Also include an option for email, so customers can be alerted through email that there is a new post. You can also create a Facebook page where they can follow you for updates.
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      Create an About section. Most people, when visiting a blog for the first time, want to know about who is writing what they are reading. Create an About page that talks about both you and your business. Include your mission statement and the company history.
   5. source : www.wikihow.com
      

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